Yes, many of us do prefer their website’s content in a language that is widely known by a major chunk of our clientele or audience.
Then we proceed to rely on Google translate that it will help those that don’t prefer or understand the language in question.
But the truth is, the world is getting more and more diverse which is indeed a great thing. And though it is true that most people today have a decent understanding of English, there are some benefits that cannot be ignored when it comes to getting your website manually translated into other languages.
6 Benefits of Translating Into Different Languages
Improvement In Global Reach
A major part of your target audience in other countries doesn’t search in one of the major languages like English or Spanish.
There is a better chance for you to capture their attention and time so that you might convert them into paying clients or customers for products.
Establishing Personal Connect
Even if a person is finding information in your main language, once he finds that you are providing info in his or her mother tongue, this will create a personal connect that your competitors aren’t able to.
Getting That Valuable Trust
Simply establishing a brand in your own country isn’t enough in this globalized world.
If you want to make your presence felt in other countries and regions, it is better to localize and leverage the trust that doing so creates.
The best example of this is Google besides a plethora of other tech companies.
Making your website more visible in English language is fairly difficult than that in local languages.
While this won’t be your end goal, translating can help you squeeze maximum possible revenue from SEO traffic that is absolutely free.
Possibility Of Creating New Profitable Products
While you might be operating in Australia while keeping in mind about the possible customers or clients in North America or Europe, you might be missing on huge Asian markets that have a flourishing middle class.
If your products are digital in nature, then the opportunities regions like these can provide and limitless in a metaphorical sense.
Securing Market Share In Less Competitive Markets
Again, once you have an established brand in your home country, it will be easy for you to make presence in new markets that don’t have great competition.
And things like translating your website might make things even more easier for you from revenue perspective.
So, these were the benefits of getting your site translated into other languages. If you feel these are what you want or need, then it would be great if you your website translated.
In case you observe any positive impact of doing the same, do share that in the comments section.